Ultimate AI Prompt Guide for Marketing
101
Marketing Prompts
01
Content & Campaign Ideation
Marketing Executive (Strategic Campaigns)
Prompt:
Act as a senior marketing strategist. Develop a 360-degree campaign for [product/service] targeting [audience]. Include 3 core pillars (e.g., social, email, influencer), KPIs, and a budget allocation breakdown for maximum ROI.
Social Media Expert (Viral Content)
Prompt:
As a TikTok/Instagram trends analyst, propose 5 short-form video concepts for [brand] that leverage [current trend, e.g., ‘Get Ready With Me’]. Include hooks, trending sounds, and CTAs tailored to Gen Z.
Creative Director (Storytelling)
Prompt:
Roleplay as a creative director. Craft an emotional brand story arc for [product] around [theme, e.g., ‘empowerment’]. Provide 3 key visuals, a tagline, and a mood board concept.
Brand Manager (Audience Engagement)
Prompt:
As a brand manager, design a 45-day ‘customer journey’ campaign for [product]. Include personalized touchpoints (e.g., onboarding emails, UGC contests, loyalty rewards) to reduce churn by 20%.
Content Strategist (Cross-Platform)
Prompt:
Act as a content strategist. Map out a 12-week omnichannel plan for [industry] targeting [audience]. Balance educational blogs, LinkedIn thought leadership, and YouTube tutorials—include SEO keywords and repurposing tactics.
Digital Marketing Specialist (Data-Driven)
Prompt:
As a digital marketing expert, reverse-engineer a failed campaign for [product]. Analyse [metric, e.g., low CTR] and propose 3 A/B test variations (headlines, visuals, CTAs) with predicted lift.
PR Manager (Trendjacking)
Prompt:
Roleplay as a PR crisis manager. Capitalise on [current news/event] to create a timely campaign for [brand]. Draft a press release angle, social media reactive posts, and influencer partnership scripts.
SEO Expert (Keyword-Driven Campaigns)
Prompt:
As an SEO specialist, design a content campaign around the keyword cluster: [primary keyword + 4 LSI terms]. Include pillar page structure, blog topics, and internal linking strategies.
Consumer Psychologist (Persuasion)
Prompt:
Act as a behavioural science consultant. Propose 5 psychological triggers (e.g., scarcity, social proof) to embed in [campaign type]. Provide copy examples and UX microcopy for landing pages.
Email Marketing Specialist (Nurture Sequences)
Prompt:
As an email conversion expert, build a 7-email nurture sequence for [product] targeting [audience]. Include subject lines, pain-point storytelling, and a ‘scarcity bridge’ to boost open rates by 30%.
Why these work:
Role-specific expertise ensures prompts align with real-world workflows.
Metrics-driven language (e.g., "reduce churn by 20%") forces actionable outputs.
Trend integration (TikTok sounds, newsjacking) keeps campaigns relevant.
Market Research Analyst (Quantitative Segmentation)
Prompt:
Act as a market research expert. Analyse our CRM data for [product] and segment customers into 5 distinct clusters based on [behavioural metric, e.g., purchase frequency]. Include demographic overlays and recommend hyper-targeted messaging for each group.
Consumer Psychologist (Motivation Mapping)
Prompt:
Roleplay as a behavioural scientist. Identify the top 3 emotional drivers behind [audience]’s loyalty to [competitor brand]. Propose a ‘pain vs. gain’ framework to reposition our [product] as the solution.
UX Researcher (Journey-Based Personas)
Prompt:
As a UX researcher, create 3 user personas for [product] focused on pain points during the [e.g., onboarding] journey. Include quotes from customer interviews and design 2 friction-reducing features per persona.
Brand Strategist (Cultural Archetypes)
Prompt:
Act as a brand anthropologist. Map our [audience] to Jungian archetypes (e.g., ‘The Explorer,’ ‘The Caregiver’). Draft a messaging matrix that aligns our [product] with their core values and cultural triggers.
CRM Specialist (Predictive Modeling)
Prompt:
As a CRM analyst, use our purchase history dataset to predict which 20% of [audience] will churn in Q4. Provide a retention campaign blueprint with personalised offers for high-risk segments.
Social Media Analyst (Psychographic Profiling)
Prompt:
Roleplay as a social listening expert. Analyse trending hashtags and comments from [platform] related to [industry]. Cluster audiences into 4 psychographic profiles and suggest content themes for each.
Customer Success Manager (Empathy Mapping)
Prompt:
As a CX leader, build an empathy map for [persona] using recent support ticket data. Highlight their hidden frustrations and propose 3 ‘surprise and delight’ tactics to increase retention by 15%.
Behavioural Economist (Bias-Driven Targeting)
Prompt:
“Act as a decision science consultant. Identify 2 cognitive biases (e.g., anchoring, loss aversion) most prevalent in [audience]’s buying process. Create A/B test scenarios to exploit these in our [campaign].
E-commerce Marketing Lead (Micro-Segmentation)
Prompt:
As an e-commerce data scientist, split our [audience] into micro-segments using [RFM scoring + browsing behaviour]. Recommend dynamic product recommendations and abandoned cart triggers for each tier.
Product Manager (Jobs-to-be-Done Framework)
Prompt:
Roleplay as a JTBD strategist. Interview [audience] to uncover the ‘hidden jobs’ they hire [product] for. Translate these into 3 feature upgrades and a repositioning statement to steal market share from [competitor]
Why these work:
Role-specific rigor: Leverages methodologies like RFM scoring, JTBD, and Jungian archetypes for depth.
Data-driven outputs: Focuses on datasets (CRM, social listening) to ground personas in reality.
Actionable hooks: Includes clear directives like “propose 3 tactics” or “create A/B test scenarios.”
SEO Technical Auditor (Site Health)
Prompt:
Act as a technical SEO specialist. Audit [website URL] for crawlability issues. Identify 5 critical fixes (e.g., broken links, duplicate meta tags, slow LCP scores) and provide a prioritised action plan with Screaming Frog/Hostinger data.
Keyword Research Strategist (Long-Tail Focus)
Prompt:
Roleplay as an Ahrefs/SEMrush expert. Generate 10 low-competition, high-intent long-tail keywords for [industry] targeting [audience]. Include search volume, keyword difficulty (KD), and content angle ideas for each.
On-Page SEO Specialist (Content Optimization)
Prompt:
As an on-page SEO consultant, analyse this blog post: [paste URL]. Rewrite the meta title/description using TF-IDF keywords and suggest 3 internal links to boost topical authority for [target keyword].”
Local SEO Expert (Geo-Targeting)
Prompt:
Act as a local SEO strategist. Optimise [business name]’s Google Business Profile for [city]. Recommend 5 geo-modified keywords, review-response templates, and schema markup tweaks to dominate the 3-pack.
Competitor Gap Analyst (Keyword Hijacking)
Prompt:
As a competitor SEO analyst, use SpyFu/Ubersuggest to find 10 keywords where [competitor URL] ranks top 5 but we’re missing. Create a ‘steal their traffic’ roadmap with content clusters and backlink targets.
E-commerce SEO Consultant (Product Page Optimisation)
Prompt:
Roleplay as an e-commerce SEO expert. Access [product page URL] for missed opportunities. Suggest 5 optimisations (e.g., image alt-text with keywords, FAQ schema, and cross-linking strategies) to improve conversions by 15%.
Content Strategist (Topic Clusters)
Prompt:
Act as a content architect. Build a pillar-and-cluster strategy around [core topic]. Outline 1 pillar page and 8 supporting blog topics with semantic keywords, internal linking logic, and a 6-month publishing cadence.
Backlink Outreach Specialist (Link Building)
Prompt:
As a backlink strategist, design a 30-day outreach campaign for [website]. Identify 15 high-DA, niche-relevant sites for guest posts, and draft personalised email templates offering [value proposition]
Voice Search Optimiser (Conversational SEO)
Prompt:
Roleplay as a voice search specialist. Generate 10 natural-language Q&A phrases for [industry] (e.g., ‘What’s the best [product] near me?’). Optimise existing content for featured snippets and Alexa/Siri compatibility.”
SEO Copywriter (Intent Alignment)
Prompt:
Act as an SEO copywriting pro. Revise this landing page copy: [paste text]. Align it with transactional intent for [keyword], add power words, and structure CTAs to improve bounce rate by 20%.
Why these work:
Role-specific precision: Targets technical audits, local SEO, voice search, and more.
Tool integration: References Ahrefs, Screaming Frog, and schema markup for credibility.
Actionable metrics: Includes goals like “improve bounce rate by 20%” or “dominate the 3-pack.
Email Copywriter (Subject Line Guru)
Prompt:
Act as a conversion-focused email copywriter. Write 10 subject lines for a [product category] launch targeting [audience], using urgency, curiosity, and personalisation. Include emoji placement rules and A/B test recommendations to boost open rates by 25%.
CRM Specialist (Segmentation Pro)
Prompt:
Roleplay as a CRM segmentation expert. Analyse our subscriber list for [product]. Create 5 dynamic segments (e.g., inactive for 90 days, frequent buyers) and draft tailored email content for each, including win-back offers for churn risks.
Automation Strategist (Drip Campaigns)
Prompt:
As a marketing automation pro, design a 5-email nurture sequence for [lead magnet]. Map triggers (e.g., download, link clicks) using Klaviyo/Mailchimp logic, with lead-scoring rules to prioritise sales-ready contacts.
Email Designer (Mobile-First UX)
Prompt:
Act as an email UX designer. Audit this email template: [paste link]. Optimise for mobile with bulletproof buttons, ALT text best practices, and dark mode compatibility. Include heatmap-driven CTA placement tips.
Data Analyst (Performance Optimization)
Prompt:
Roleplay as an email analytics consultant. Review our last campaign’s metrics: [paste data]. Identify 3 bottlenecks (e.g., low CTR on CTA #2) and propose fixes like layout changes, microcopy tweaks, or send-time adjustments.
Compliance Officer (GDPR/Spam Laws)
Prompt:
"As an email compliance expert, audit our current campaigns for CAN-SPAM/GDPR violations. Flag 5 risks (e.g., missing unsubscribe links) and provide a checklist for legally safe subject lines and data handling."
Behavioural Economist (Persuasive CTAs)
Prompt:
Act as a behavioural science consultant. Revise the CTAs in this sales email: [paste text]. Embed 3 psychological triggers (e.g., loss aversion, social proof) and structure them using Fogg’s Behaviour Model for 30% higher clicks.
Loyalty Program Manager (Win-Back Campaigns)
Prompt:
Roleplay as a retention strategist. Create a 3-email ‘We Miss You’ series for lapsed [product] users. Include personalized discounts, testimonial social proof, and exit surveys to recover 15% of lost customers.
B2B Email Strategist (Cold Outreach)
Prompt:
As a B2B cold email expert, write a 4-step sequence for pitching [service] to [job title]. Use the PAS (Problem-Agitate-Solve) framework, with follow-up templates and LinkedIn integration tactics for 20% reply rates.
Seasonal Campaign Planner (Holiday Emails)
Prompt:
Act as a holiday marketing specialist. Plan a Black Friday email calendar for [brand] with 7 sends (pre-launch teasers, flash sales, last-chance alerts). Include countdown timers, gift guides, and post-purchase upsell hooks.
Why these work:
Role-driven precision: Targets niche skills like compliance, mobile UX, and behavioural economics.
Tool integration: References Klaviyo, heatmaps, and GDPR frameworks for credibility.
Metric-focused: Includes goals like "30% higher clicks" or "20% reply rates" to prioritize ROI.
Competitive Intelligence Analyst (SWOT Deep Dive)
Prompt:
Act as a competitive intelligence expert. Conduct a SWOT analysis for [competitor name] in [industry]. Focus on their latest [product/campaign] and identify 3 exploitable weaknesses. Recommend counter-strategies to steal 5% market share.
Digital Marketing Auditor (SEO & PPC Gap Analysis)
Prompt:
Roleplay as an SEMrush/Ahrefs specialist. Audit [competitor URL]’s top 10 ranking keywords and ad copy. Reveal 5 gaps in their SEO content and PPC targeting that we can dominate with better intent-matching.
Pricing Strategist (Value Benchmarking)
Prompt:
As a pricing analyst, reverse-engineer [competitor]’s pricing model for [product]. Compare features, bundles, and discount tiers. Propose 3 pricing adjustments to position us as the ‘value leader’ without sacrificing margins.
Social Listening Specialist (Sentiment Mining)
Prompt:
Act as a Brandwatch/Keyhole expert. Analyse 6 months of [competitor]’s social mentions. Identify 3 recurring customer complaints and create a ‘pain point hijacking’ campaign for our [product] to address them.
Content Strategist (Gap & Opportunity Mapping)
Prompt:
Roleplay as a content gap analyst. Use Clearscope/Moz to find 10 keywords where [competitor] ranks but lacks depth. Create a content plan to outrank them with pillar posts, video tutorials, and interactive tools.
UX Researcher (Customer Journey Comparison)
Prompt:
As a UX competitive analyst, map [competitor]’s customer journey for [product]. Highlight 3 friction points (e.g., slow checkout) and redesign our flow to reduce drop-offs by 20% using Hotjar session recordings.
Product Manager (Feature Battlecard)
Prompt:
Act as a product strategist. Build a feature-by-feature battlecard comparing our [product] to [competitor]. Identify 2 ‘killer features’ to amplify and 1 outdated feature of theirs to exploit in sales scripts.
Brand Perception Analyst (Survey-Driven Insights)
Prompt:
Roleplay as a brand perception researcher. Design a survey to measure [competitor]’s brand loyalty drivers (e.g., trust, innovation). Use SurveyMonkey data to craft messaging that positions us as the ‘antidote’ to their shortcomings.
E-commerce Specialist (Conversion Rate Audit)
Prompt:
As a CRO expert, analyse [competitor]’s product pages using Lucky Orange. Identify 3 UX elements (e.g., trust badges, urgency tactics) they’re missing. Propose A/B tests to boost our conversions by 15%.
Partnership Strategist (Alliance Mapping)
Prompt:
Act as a partnership analyst. Investigate [competitor]’s affiliate/influencer network. Find 5 underutilised partners in [niche] and draft a outreach plan to recruit them with exclusive offers.
Why these work:
Role-specific rigor: Leverages tools like SEMrush, Hotjar, and Brandwatch for credibility.
Actionable outcomes: Focuses on stealing market share, reducing drop-offs, or boosting conversions.
Tactical framing: Uses frameworks like battlecards, SWOT, and pain point hijacking for structured insights.
PPC Specialist (Google Ads Optimization)
Prompt:
Act as a Google Ads expert. Write 5 high-converting CTAs for [product/service] targeting [audience], using urgency and scarcity. Include A/B test variations for headlines and a step-by-step plan to boost CTR by 15%.
Direct Response Copywriter (PAS Framework)
Prompt:
Roleplay as a direct response pro. Craft a 30-second video ad script for [product] using the PAS (Problem-Agitate-Solve) formula. End with a time-sensitive CTA and suggest placement platforms (e.g., YouTube, TikTok).
Behavioural Economist (Psychological Triggers)
Prompt:
As a decision science consultant, embed 3 cognitive biases (e.g., FOMO, anchoring) into CTAs for [campaign]. Provide ad copy examples and heatmap-backed button placement strategies for 25% higher clicks.
Social Media Ads Manager (Platform-Specific CTAs)
Prompt:
Act as a Meta Ads specialist. Generate 10 Instagram Story CTAs for [brand] that blend trending audio hooks with swipe-up prompts. Include UTM tagging best practices for tracking conversions.
A/B Testing Analyst (Conversion Science)
Prompt:
Roleplay as a CRO scientist. Design an A/B test matrix for [landing page] comparing 3 CTA variants (e.g., “Get Started” vs. “Claim Your Discount”). Specify sample size, confidence intervals, and roll-out criteria for a 20% lift.
Creative Director (Visual-Text Synergy)
Prompt:
“As a creative director, storyboard a carousel ad for [product] with 3 frames. Each frame must pair a benefit-driven headline with a CTA (e.g., “Slide 3: “Last Chance!” + countdown timer). Include color psychology principles for button design.”
Email Marketing Guru (Cart Abandonment)
Prompt:
Act as an email CTA strategist. Write a 3-email sequence for recovering abandoned carts for [e-commerce brand]. Use subject lines like ‘Your Cart is Expiring!’ and CTAs with dynamic discount codes.
Landing Page Architect (UX-Driven CTAs)
Prompt:
Roleplay as a UX copywriter. Audit [landing page URL]’s CTAs using Hotjar data. Redesign buttons with action-oriented microcopy (e.g., “Get My Free Trial”) and placement rules to reduce bounce rate by 18%.
Sales Funnel Strategist (Multi-Touchpoint CTAs)
Prompt:
As a funnel optimisation expert, map CTAs across a 5-stage funnel for [product]. For example, top-of-funnel: ‘Download the Guide,’ bottom-of-funnel: ‘Book a Demo.’ Include urgency escalators for each stage.
Competitor Ad Analyst (Swiped CTAs)
Prompt:
“Act as a competitive intelligence pro. Use AdSpy to reverse-engineer [competitor]’s top-performing CTAs. Replicate their structure with improved emotional triggers and A/B test against theirs for a 10% advantage.”
Why these work:
Role-specific precision: Leverages expertise from PPC pros to behavioural economists.
Tool integration: References tools like Hotjar, AdSpy, and UTM tagging for credibility.
Metric-driven: Includes goals like “25% higher clicks” or “20% lift” to prioritize ROI.
Consumer Psychologist (Emotional Drivers)
Prompt:
Act as a consumer psychologist. Analyze survey data from [audience] to identify the top 3 emotional associations (e.g., trust, innovation) linked to our brand. Propose messaging adjustments to amplify positive sentiment by 20%.
Social Listening Analyst (Sentiment Mining)
Prompt:
Roleplay as a Brandwatch/Meltwater expert. Scrape 6 months of social conversations about [brand]. Cluster sentiment into 5 themes and create a ‘perception heatmap’ to prioritize reputation repair strategies.
PR Crisis Manager (Image Recovery)
Prompt:
As a PR crisis consultant, design a 60-day roadmap to rebuild trust after [crisis event]. Include apology messaging, influencer partnerships, and earned media tactics to shift negative sentiment by 30%.
Reputation Management Pro (Review Analysis)
Prompt:
Act as a reputation strategist. Analyse 1,000+ reviews of [brand] on Trustpilot/Yelp. Identify 3 recurring complaints and draft response templates + product fixes to turn detractors into promoters.
Competitive Intelligence Analyst (Perception Benchmarking)
Prompt:
Roleplay as a competitor perception expert. Use SurveyMonkey to compare our brand’s ‘quality’ and ‘value’ scores against [competitor]. Draft a campaign to steal their customers by exploiting gaps in their reputation.
Brand Strategist (Archetype Alignment)
Prompt:
As a brand anthropologist, map our current brand archetype (e.g., ‘Hero,’ ‘Outlaw’) vs. what our [audience] actually perceives. Recommend storytelling tweaks to align with their ideal identity.
Data Scientist (Trend Prediction)
Prompt:
Act as a predictive analytics expert. Train an NLP model on Reddit/Twitter data to forecast how [controversial topic] could impact our brand perception. Provide preemptive crisis comms strategies.
CX Researcher (Experience-Perception Link)
Prompt:
Roleplay as a CX analyst. Correlate NPS scores with brand perception surveys. Identify 3 touchpoints (e.g., post-purchase emails) where poor experiences damage our image and redesign them.
Content Strategist (Narrative Control)
Prompt:
As a content perception architect, audit our blog/social content for tonal inconsistencies. Create a messaging matrix to unify our voice and embed 3 key brand attributes (e.g., ‘reliable,’ ‘quirky’).
Influencer Marketing Specialist (Third-Party Credibility)
Prompt:
“Act as an influencer partnerships manager. Identify 5 micro-influencers in [niche] whose audience aligns with our desired perception. Draft collaboration briefs to authentically showcase [brand value].”
Why these work:
Role-specific depth: Combines psychology, data science, PR, and influencer expertise.
Tool-driven: Leverages Brandwatch, NLP models, and SurveyMonkey for credibility.
Actionable outcomes: Goals like “shift negative sentiment by 30%” or “turn detractors into promoters” focus on measurable change.
Cold Email Copywriter (PAS Framework Pro)
Prompt:
Act as a direct response copywriter. Write a 4-email cold outreach sequence for [service] targeting [job title]. Use the Problem-Agitate-Solve (PAS) formula, with subject lines like ‘Fix [Pain Point] in 7 Days’ and CTAs for booking a demo. Aim for a 25% reply rate.
Behavioral Psychologist (FOMO Triggers)
Prompt:
Roleplay as a decision science expert. Inject 3 FOMO elements (e.g., limited-time offers, exclusivity) into cold emails for [product]. Include psychological hooks in pre-headers and PS lines to boost opens by 30%.
A/B Testing Specialist (Subject Line Scientist)
Prompt:
As an A/B testing guru, design 10 subject line variations for [audience], split-testing curiosity vs. urgency. Use tools like HubSpot to track performance and identify winners for a 20% higher open rate.
Personalization Engineer (Hyper-Targeted Outreach)
Prompt:
Act as a personalisation strategist. Use LinkedIn Sales Navigator data to craft 5 icebreakers referencing [prospect’s industry/role]. Example: ‘Loved your post on [topic]—here’s how we helped [similar company].
Sales Funnel Architect (Multi-Touch Nurturing)
Prompt:
Roleplay as a funnel designer. Map a 7-email sequence for [audience], starting with value-driven content (e.g., ‘5 Stats on [Challenge]’) and escalating to ROI calculators. Include trigger-based follow-ups.
Compliance Auditor (GDPR/CAN-SPAM)
Prompt:
As an email compliance officer, audit this cold email template: [paste text]. Ensure unsubscribe links, physical address, and non-deceptive subject lines. Flag 3 risks to avoid legal penalties.
CRM Integration Specialist (Automated Follow-Ups)
Prompt:
Act as a CRM automation pro. Build a 14-day follow-up workflow in Salesforce/Pipedrive for cold leads. Trigger emails based on opens/clicks and sync with calendar invites for demos.
Subject Line Guru (Curiosity Hacks)
Prompt:
Roleplay as a subject line maestro. Generate 15 curiosity-driven subject lines for [industry], e.g., ‘The 1 Mistake 90% of [Job Title] Make’—tested to boost opens by 35%.
Data Analyst (Send-Time Optimisation)
Prompt:
As a data-driven strategist, analyse our past campaign metrics to identify the best days/times to email [audience]. Use SendTimeOptimiser to schedule emails for 40% higher open rates.
Follow-Up Strategist (Persistence Without Spam)
Prompt:
“Act as a follow-up expert. Write 3 polite but persistent post-no-reply emails for [product].
Why these work:
Role-specific precision: Combines psychology, compliance, automation, and creativity.
Tool integration: References LinkedIn Sales Navigator, HubSpot, and CRM platforms.
Metrics-driven: Targets boosts like “35% higher opens” or “25% reply rates” for accountability.